The Marketing Leadership Layer Your Team Doesn’t Have Yet
Strategy, planning, and campaign coordination across brand, product, and demand gen. Delivered at the VP level, without the VP-level hire.
The Three-Headed Monster of B2B Marketing
Every growth-stage marketing org ends up running three functions at once.
Brand owns the copy, the design, the tone. Product marketing owns the technical story, the case studies, the roadmap alignment. Demand gen owns the campaigns, the community, and the marketing ops underneath all of it.
Each function optimizes for itself. Nobody owns how they fit together. The result: messaging that contradicts itself across channels, campaigns that outrun the product story, and a marketing ops layer straining to hold it all up.
That coordination gap is usually the real problem. Not a lack of effort in any one lane.
One Person, Coordinating All Three
This is VP-of-Marketing-level strategy and planning, focused specifically on getting brand, product, and demand gen working from the same playbook. That means:
The differentiator: real time on both sides of the table, agency and client-side. That means the plan is built to survive contact with an actual team, not just look good in a slide.
This isn’t theoretical. Ben has personally led brand refreshes across multiple organizations, including Caliper and SPEX SamplePrep, turning strategy into the design and messaging systems teams actually use. On the product side, he’s run customer interviews and produced webinar content that turned technical product work into customer-facing story — the same connective work this offer is built to formalize.
A Cadence, Not a Deliverable
Strategy & Planning
Quarterly marketing roadmap, campaign calendar, positioning work
Cross-Functional Alignment
Brand voice consistency, product marketing tied to the roadmap, demand gen built on top of both
Marketing Ops Backbone
The HubSpot architecture that makes the plan executable, not just aspirational
Ongoing Cadence
Regular strategic sessions, not a one-time deliverable
Growth-stage B2B companies that don’t have a VP of Marketing yet, are between hires, or have one who needs a systems-thinking partner to coordinate the functions underneath them.
If brand, product marketing, and demand gen are already reporting to different people with no one connecting the dots, this is built for that gap.
This isn’t a standalone fix. It’s the foundation.
Once brand, product, and demand gen are pointed the same direction, the other pieces have something solid to build on. This is where that foundation gets laid.