Marketing Automation Operations
THE RIGHT MESSAGING AT THE RIGHT TIME
Leading Nurturing / Drip Campaigns
Email marketing is one of the core components of any modern marketing campaign. It informs existing clients, raises brand awareness, and helps moves prospects through the pipeline. It is best utilized in a combination of one-off sends and nurturing workflows as nothing is more important than reaching the top of your prospect’s inbox when they are ready. By aligning your customer experience (CX) journey to your email marketing efforts, you can create an unstoppable force!
IDENTIFY TOP PROSPECT, CUSTOMERS & ACCOUNTS
Lead Scoring
Evaluate and prioritze your top leads, customers, and accounts. With dynamic scoring models and attribution you can help your business development and sales teams to prioritize their account-based strategies and then surface leads and contacts from those accounts as they become engaged with your brand.
- Account-Based Scoring and Qualification
- Dynamic Lead Scoring Models that Degrade Over Time
- Develop Strategies that Drive Conversions & Traffic
BECOME MORE DATA-DRIVEN
Database Segmentation
Database segmentation as its core allows you to keep your data organized to better target your contacts throughout their lifecycle journey. Segmentation can be tailored to your individual business to better target your advertising, help increase the likelihood of conversion, and even increase customer retention rates.
- Streamline Lifecycle Content Delivery with Automated Segments
- Organize by Product, Region and More
- Use Lists to Automate Data Cleansing and Improve Operational Efficiencies